As seen in

She'll be all white

2012-01-24T23:11:00.001+11:00

Tuula

Chic & Choc

Manning Cartell dress

The Story Of skirt - click here to buy

Zimmermann dress

Lover bikini / Miss Unkon cape

As seen in... Grazia, Jan 2, 2012

Oracle Fox

Tuula

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Start the week with a sale

2012-01-23T17:18:00.001+11:00

Ah January, how I love you so. Great weather, lots of beach time, a fresh canvas for the year and lots of balmy summer evenings out with friends makes for a fancy free start to the year.

It's also a really great time to hit the shops. There's nothing more satisfying than scoring a piece you've had your eye on for ages but was perhaps too much of a stretch for the old budget, at more than 50 per cent off. Case in point: My new Wittner wedges, which I picked up for $59.95 yesterday.

There are plenty of bargains online right now - As seen in all your favourite mags!

1. ManiaMania ring - As seen in... Shop Til You Drop, Jan '12

Was $190 now $140. Click here to buy.

2. Arabella Ramsay top - As seen in... Shop Til You Drop, Jan '12

Was $229 now $129. Click here to buy.

3. Bec & Bridge pants - As seen in... Cosmopolitan, Feb '12

Was $265 now $200. Click here to buy.

4. Bec & Bridge cami - As seen in... Madison, Jan '12

Was $104 now $84.20. Click here to buy.

5. French Connection dress - As seen in... Shop Til You Drop, Jan '12

Was $249.95 now $63.96. Click here to buy.

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In love with New Girl

2012-01-19T22:37:00.000+11:00

I've had the biggest girl crush on Zooey Deschanel ever since Failure to Launch was released. But her dorkable new series New Girl has confirmed that she is definitely a girl I'd love to be best friends with!

Zooey plays the lead of the adorable, sing-out-loud, don't-give a-damn-about-what-anyone-thinks-of-me Jess, who finds herself a new home and three instant new best friends after catching her douchy boyfriend in the act with another girl.

I may have gotten a little excited and skipped ahead to watch the first nine episodes online. Yep, I am officially hooked.

Cute. Lovable. Hilarious! It's the perfect light-hearted show to wind down with.

Jess's style is a step away from my own personal style but I can't help loving the outfits she wears on the show. From cute '50s dresses to polka dot skirts and pussy-bow blouses, she's one headband away from a down-to-earth Blair Waldorf. Polished but not pretentious.

Photos from What Would Zooey Deschanel Wear? Check out their super cool New Girl section with links to buy exact matches and similar items as seen above.

Those who know of her indie duo She and Him will know the girl can sing, so it's no surprise to learn that Zooey wrote and lent her vocals to the theme song for the show. I dare you to not to get it stuck in your head.

It's been a big week for Zooey with a nomination at the Golden Globes (did you see her awesome tuxedo mani?), her 32nd birthday (complete with a letter from Obama), an Allure cover, and New Girl about to burst onto Aussie screens this Sunday night.

Check out the teaser below...

Ah! I just love it!

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Shopping wish list

2012-01-17T16:25:00.000+11:00

Following my new wardrobe inspiration post from yesterday, I spent the night glued to my computer in the hunt for some fabulous (and bright!) key pieces to build my new look around. What do you think?

Clockwise from top: Sass and Bide jacket, Sportsgirl dress, Sass and Bide pants, Marc Jacobs bag (a girl can dream), ASOS top, Topshop skirt, Country Road wedges, Lipsy shirt at ASOS, ASOS pants.

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New year, new wardrobe

2012-01-16T13:34:00.000+11:00

Carrie wondered if she could add an extra floor to her wardrobe

I'm in need of a serious style overhaul. Not in a 'my wardrobe is overflowing and I still can't find anything to wear' way. In the 'I literally have no idea how the items in my wardrobe came to be' way.

Sure, there are some key pieces I love dearly (and wear at least once a week), but after being on a tight budget over the past two years, I find myself craving an all-out, full-blown, max-out-the-credit-card shopping mission. And soon! (In reality, I'll be purchasing a few carefully selected pieces within budget to be my staples for the year and will update them with purse-friendly chain store buys.)

In an attempt to prevent future 'I'll wear it next time I'm in Bali' and 'maybe I could wear it with opaques in winter' piles that spend another two years hidden in the closet before being delivered to Vinnies, I need a plan.

As much as I would love to, I actual don't get to shop all that often (damn saving for a house and all that jazz). So before I click 'add to cart', I'm asking myself: What do I want my style to be in 2012? There's no time like right now for a change, after all!

I love...

Bright colours - especially cobalt, turquoise, coral and lime right now
Graphic prints
Maxi dresses and skirts
Unusual accessories
Bold clutches
Statement necklaces
Sandals, sandals and more sandals
Totally inappropriate heels which I buy and then don't wear enough because I tower over my friends and feel like a giant!

+ Anything shiny - my inner magpie swoops whenever I browse the shops. Embellishment is my friend.

Inspiration

LOVE everything about this - As seen in... Grazia, Jan 16, 2012

Spots and brights - Atlantic-Pacific

Love the combo of lace and sheer - via pinterest

Yes please - buy the pants here

L.O.V.E - Atlantic-Pacific

Can't wait for this Shakuhachi skirt to hit stores - As seen in... Marie Claire, Feb '12

Casual cool - Atlantic-Pacific
I want her entire wardrobe!

This makes me want to make more of an effort on the weekends - Tuula

Even though I don't want to think about it, we're going to start moving into the cooler months soon in Oz (perhaps a little later than others up here in Queensland) which means it's a good idea to invest in some trans-seasonal pieces.

Maxi skirts, wide-leg pants, sheer long-sleeved shirts and light jackets are on my radar.

Stay tuned for tomorrow's post when I present my (dream) shopping list.

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Obsessed with...

2012-01-15T19:12:00.000+11:00

Yummy, scrummy, super healthy power balls. My obsession started recently when Rach from In Spaces Between showed off her Raw Bliss Balls

Then I spied this amazing looking recipe on Jess Ainscough's Wellness Warrior site for Superfood Goji Balls

And to top it off, I've just spied these gooey, spiced sweet potato and cacao powerballs over on Scandi Foodie.

Seems I have got myself a date with the natural food store tomorrow in my lunch break! Can't wait to try these recipes out and have some delicious snacks to get me through the working week.

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WIN: Oracle Fox + Billabong dress

2012-01-12T15:20:00.003+11:00

You may have seen this post the other day showing off the rockin' new Oracle Fox + Billabong collection and now the lovely girls at Billabong have kindly given As Seen In this Sybil dress, worth $79.99, to give away to one lucky reader!

Mandy in Hawaii

Image from Oracle Fox

To be in the draw all you have to do is leave a comment below or on the As Seen In Facebook page telling me where you'd wear this dress this summer.

I'm imagining it styled up with a neon mani, brown strappy leather sandals, a chunky side braid and oversized shades.

And if you just can't wait to be a winner, head on over to Surf Stitch to add one to your shopping basket now.

Entries close Monday 16 January at 12pm to make it quick and snappy. Good luck!

*Image: Surf Stitch

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Hayman Island + Bright Prints

2012-01-11T07:00:00.000+11:00

Two of my most very favourite things. I never want summer to end!
As seen in... Madison, Jan '12.

Nookie top and pants - available to buy here

Stolen Girlfriends Club top and pants

Sara Phillips skirt - Available to buy here

Gorman bikini - Available to buy here

Romance Was Born top and pants

Anna & Boy top and pants

Trelise Cooper top and Seafolly shorts

Bec & Bridge cami, shirt and skirt - Available to buy here

Something Else dress and kimono

Peter Alexander top and pants

Colette Dinnigan dress and Sass & Bide jacket

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Oracle Fox + Billabong collection

2012-01-10T12:25:00.000+11:00

Zippora Seven does Oracle Fox + Billabong

sleeveless knit dress with scooped back

studded shorts + skull print tank + fringe loose knit open cardigan (shown above & below)

lace trim short (available to buy here) + oversized cropped tee

I had the pleasure of meeting the absolutely lovely and completely down-to-earth Mandy Shadforth aka Oracle Fox late last year (just before she was jetting off to surf pipe with her hubby) and was over the moon for her when I found out about her collaboration with Billabong.

With the collection launching into stores last week, now everyone can nab a piece of Mandy's style. I'm loving how the shoot with Zippora Seven has been styled in a certain way as to emulate Mandy's personal style posts - all hair over face and surfer girl rock chick. Love, love, love!

Check out what Mandy has to say about the collection below...

And if you're not already an avid follower, check out Oracle Fox here. More pieces from the collection featured on Billabong's site here.

Billabong x Oracle Fox from Billabong Girls on Vimeo.

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New Year, One Freakin' Big Reset

2012-01-09T22:03:00.000+11:00

via Pinterest

The New Year's Eve celebrations are over. The fireworks have well and truly faded and the confetti has been swept up off the dance floor. Yes folks, it was back to reality for little ol' me today after two weeks off from my full-time job, and also what had unintentionally become a bit of an extended break from As Seen In.

After working day in and day out for two years on my little love project, last year I was feeling a tad burnt out and most frustratingly, was absolutely lacking inspiration. And there is no worse a time to upkeep a blog when you're not feeling the most positive. No-one wants to receive that yuckiness in their inbox each week. And I certainly wouldn't be proud of what people were seeing when they logged onto As Seen In.

So, in the grand tradition of New Year's Resolutions I'd given myself the deadline of today to get back my spark, and get together a plan to kick-start As Seen In's little heart again because I believe in it and I hope that you do too. I want to make it easier than ever for you to track down that must-have item you've spotted in your favourite glossy - whether it be a fabulous new dress you NEED by this weekend, an eye-popping new shade of nail polish you're keen to try, or some quirky new decorating items to deck out your abode.

As seen in... Cleo, Jan '12

Minty Meets Munt dress on sale now

With last year came a move to a new city, a new job in an exciting organisation and a new home. As I channeled my energy into learning all I could in my new role and saw myself heading down many different paths, none of which were fashion related, needless to say I was feeling very guilty for letting the ball drop on As Seen In. Combine that with some nasty technical glitches and a stint without reliable internet (the horror!), and next thing you know I had a juggling act I couldn't sustain.

I've been so proud of others in the industry as their blogs grew, flourished and bounded onto the scene, but all the while I was feeling smaller and more insignificant as I felt my control slipping away.

Last week, I read this article by one of my favourite bloggers and inspirational ladies Gala Darling and it's was like it was written as a personal letter especially to me. I realised, you know what? It's ok to have some down time now and then. It's actually ok to give yourself some space to breathe and reassess and find your inspiration again. Because how can you unleash creativity and positivity on the world when you're feeling anything but?

source

So this is me putting out my intention to the universe. I'm bounding into 2012 with a renewed vigour, big plans and a whole lotta passion to throw at this here website and blog and I'd love you to come along for the ride.

As seen in... Cosmopolitan, Feb '12

Karen Walker sunglasses available to buy here

Over the coming weeks and month I'll be bringing everything back up to speed, correcting, updating and working on some aesthetic changes. I'll be blogging more regularly, and bringing more variety to the table because as much as we all love fashion, there's more to life than pretty threads!

Check out what's new on As Seen In this week in the lookbook

More product to be uploaded soon!

Hope to see you here again.

Celeste x

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It's going to be a hot summer

2011-11-14T23:22:00.000+11:00

We're loving everything about this hot shoot in Cosmo's December issue - on sale now. Click here to shop the issue.

Mercury Rising

2011-09-19T18:30:00.000+10:00

Say hello to warm days and balmy nights with this flowing Lucette maxi dress - As seen in... Cosmopolitan, Oct '11, page 144.
Available here

We heart spring

2011-09-14T22:11:00.001+10:00

Love this Alice McCall cami - As seen in... Cosmopolitan, Oct '11, page 160.

Click here to buy

Witchery lime clutch

2011-08-30T21:20:00.000+10:00

As seen in... Shop Til You Drop, September 2011

Available online now

Lustworthy

2011-08-15T19:28:00.002+10:00

camilla and marc neon perspex clutch

As seen in... Shop Til You Drop Accessories Special, Sep '11

Marie Claire Sep '11

RAFW May, 2011

Sass & Bide eyewear

2011-08-11T12:05:00.000+10:00

Could the girls from Sass & Bide get any cooler? Love the lookbook of them modelling the new styles themselves. The collection will be dropping into stores in September 1. Loving them all!

I can see a rainbow

2011-08-02T21:25:00.001+10:00

Dotti skirt available to buy here

Maurie and Eve skirt available to pre-order here

We can't get enough of colour blocking.
As seen in... Cosmopolitan Australia September 2011

Orange and Turquoise

2011-07-30T14:39:00.003+10:00

Millie Loves Min jumpsuit, As seen in... Cleo, Aug '11, page 42

ASOS clutch

Cacharel skirt

Sportsgirl heels

O Clock watch

Mecca Cosmetica nail polish in Iras

Rebecca Minkoff clutch

Shakuhachi jumpsuit

Dreaming of summer

2011-07-27T20:26:00.001+10:00

Totally enamoured with this Seafolly bikini - bring on summer!

Big Red

2011-07-19T20:41:00.003+10:00

Because every girl need a knockout maxi skirt in their wardrobe...

Click here to buy from their online store today!

Get ready Queensland

2011-07-13T20:33:00.000+10:00

The Shakuhachi pop up store has crossed the border and kicks off in Brisbane tomorrow, followed up by the GC next weekend. We're hoping to bag one of their sheer black maxi skirts or stunning silk draped jackets. Fingers crossed!

As seen in
Bringing fashion from magazine to you

Simply Gorgeous

2011-07-11T21:53:00.004+10:00

Olivia Palermo in the new issue of Shop Til You Drop. Adore the Sass and Bide dresses used in the shoot.

As seen in
Bringing fashion from magazine to you

New glossy buys

2011-07-11T21:15:00.001+10:00

We're having a few technical issues on the main site and felt like going back to our old school layout with these new product uploads anyway! Must be a sign... would love to know your preference - blogger vs main website. Feel free to leave a comment!

Wild horses can't tear us away. Click here to buy from their online store now.

Love this bright bag by Roxy - Click here to buy from Surf Stitch today.

Start investing in brights now! Pre-order this Maurie and Eve skirt from Joy Hysteric here.

These cropped gingham trousers are so versatile. Click to buy now from their online store.

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Studio sneaky peek

2011-07-05T20:24:00.001+10:00

Being a Sunshine Coast girl myself, I can't help but feel a little burst of pride when I see the amazing, creative talent coming out of the region. Oracle Fox tops my list of must-visit blogs on a daily basis and Mandy is absolutely lovely to boot. I'm so impressed with how much she has achieved in such a short time and am constantly inspired by the imagery on blog.

Crazy fangirl chatter aside, you will be pleased to see Sportsgirl currently featuring Mandy on their site - giving admirers a peek into her workspace and a chance to discover what inspires her. Love!

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Tiny Dancer

2011-06-24T16:49:00.003+10:00

Cleo, July '11, page 40

Blogger Mon is Me in Etsy skirt, French Kitty top and Betts wedges.

Mod Cloth Chasing Clouds skirt.

Cameo Bomb Song skirt at Princess Polly.

Topshop skirt.

As seen in

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Amazing Face, Amazing Life

2011-06-10T08:26:00.003+10:00

I've never had the pleasure of meeting Zoe Foster but I just know she would be the nicest girl on the planet. Not to mention she is smart, gorgeous, the author of four books and counting, and dating everyone's favourite funny man Hamish Blake.

Her latest offering to the beauty/literary world is the hilarious but super useful Amazing Face - full of wonderful how-to tips and as she describes it, is perfect for:

Teenage girls who never learned how to wear makeup properly, and wear far too much black kohl!
Women in their sixties who could look like they’re in their late forties with some new foundation and lipstick!
Girls who enjoy the look of winged eye liner but who are shit at doing it!
Ladies who’d like to have a fantastic blow-dried hairstyle in half the time!
Men who want to delight the women in their life with a magnificent gift!
People who are a bit dyslexic and thought the cover read ‘Amazing Race’ and buy it because they’re fans of the TV show!

It's on sale June 27 and we can't wait to get our mitts on a copy! Zoe will also be flitting around the country meeting fans and signing books at in-stores at Sydney, Brisbane and Melbourne. But more details to come on that soon...

Oh, she has a funny blog too.

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Lazy Bondi Sundays

2011-06-07T21:23:00.002+10:00

I'm so very, very glad I will be in Sydney this weekend!

As seen in
Bringing fashion from magazine to you

Fierce

2011-05-29T21:31:00.001+10:00

Zu studded heels - As seen in... Cosmopolitan, June 2011

As seen in

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Lovely (and very wise) words

2011-05-27T16:09:00.001+10:00

It's a little bit off the topic of fashion, but I love this paragraph from Girl with a Satchel (the gorgeous Erica Bartle) on her blog this afternoon...

"You can still have adventures right here, right now, in your own world; everything you have and need and want to live – and have and need and want to give – is right within your reach. To recount a cliche, there's no need for expensive trips, as nice as they are to take and adventures that they make: what you might be looking for is a wonderland within. But sometimes it takes getting out of our usual space, a journey, a challenge, a diving in, to realise what you've been given."

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Seen it? Want it? Buy it now!

2011-05-23T23:01:00.001+10:00

Love, love, love this skirt as seen in the June issue of Cosmopolitan by new label Cameo (from the creative peeps who bought you Finders Keepers) and one of our fave bloggers Nicole Warne from Gary Pepper Vintage was snapped wearing it at RAFW recently, which of course, makes us want it even more. Click here to buy now.

Photo of Nicole compliments of Harpers Bazaar.

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Obsessed...

2011-05-17T17:35:00.001+10:00

With this Mania Mania wood grain texture cuff with Quartz crystal. Love!

As seen in

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Pieces we're loving this week...

2011-04-26T15:43:00.001+10:00

Sheike shirt - As seen in... Famous, May 2

Available here

Shakuhachi skirt - As seen in... Cosmo, May '11

Available here

Bec & Bridge jacket - As seen in... Famous, May 2

Available here

As seen in
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Win this pretty Ladakh dress!

2011-04-05T20:36:00.002+10:00

This stunning and timeless chic lace Ladakh dress has just arrived in stores and our friends at Freez are giving one lucky As Seen In fan the chance to win!

Featuring a full length sleeve with detailed cuff and three buttons, hidden side zip, lace covering, sheer sleeves, lining and a modest length that falls just above the knee, this dress simply screams sophistication (or whispers it softly, which is more befitting of a classy lass such as she).

To be in the draw, simply leave a comment here or on our Facebook page, or email us and tell us in 25 words or less why you need this dress for winter.

*Entries close midnight Wednesday 20th April and entrants must be subscribers of the As Seen In newsletter for their entry to be valid.

Competition now closed. Thanks so much to everyone who entered!

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Get ready to shop til you drop!

2011-04-05T20:23:00.001+10:00

Get your beauty sleep, ladies, because this is one weekend you don't want to miss. The lovely people at Fashion Weekend are offering As Seen In fans the following special deal - Buy two tickets (any type) and save $10!

Click here and enter the password "fashion 203" to nab your discounted tickets today.

We can't wait to hear about all your bargain buys!

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Win a Natio mineral cosmetics pack

2011-03-08T21:30:00.001+11:00

We love the romantic pastel shades in Natio's range of mineral cosmetics – neutral enough for everyday wear, with a hint of smokiness to take you into the night. These gorgeous products contain soft light-reflecting minerals to give you the fresh-faced look you crave.

For your chance to win this awesome pack, worth $278.10, simply email us or leave a comment here and tell us your top beauty tip. You could be the proud new owner of this collection of palettes, mineral lip glosses, lipsticks and mascara.

*Entries close midnight Wednesday 23 March and entrants must be subscribers of the As Seen In newsletter for their entry to be valid. Subscribe now!

Competition now closed.

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Work it

2011-03-06T22:04:00.000+11:00

Cue: Dion Lee, dropping into select Cue store nationally. Structurally stunning!

As seen in
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We interrupt this program

2011-02-28T21:13:00.000+11:00

We're super frustrated about the technical glitch that has hit the homepage and are working with our developers to get to the bottom of it asap! Until then, stay tuned to Facebook for the latest As Seen In finds.

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Working 9-5

2011-02-10T23:50:00.001+11:00

I am starting a new job on Monday, and it's slightly more corporate than the glossy magazine halls I have grown accustomed to during my working years. So, my focus of late has been on pulling together a corporate, yet still casual and cool, workwear wardrobe. Inspired by some gorgeous girls on various street style blogs and top picks from the latest mags, I've come up with the following three looks... perhaps this work wardrobe thing isn't too bad after all!

Camilla and Marc dress
Topshop bag

Harper and Harley / Vanessa Jackman / Chictopia

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Naturally Beautiful

2011-02-10T14:31:00.000+11:00

Holistic health expert, and the brains behind eco-friendly beauty brand Be Genki, Samantha Sample, knows a thing or two about living a well-balanced life and is spreading the word through her new website, Be Naturallyou.

It's a one-stop wellbeing portal, which features interviews with naturally beautiful women from around the world, an organic brand directory, a list of natural ingredients that help to promote beautiful skin, delicious and wholesome recipes, and more.

We're also loving the spa retreats reviews, although feeling very envious of the writers!

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A new look for Mylookbook

2011-02-10T09:14:00.005+11:00

Fans of online fashion glossy mylookbook will today discover the exciting new format, and revamped design, editor Krista Eppelstun has been hard at work at over the past couple of months. Now delivering each new issue quarterly rather than monthly, the mag has returned to its roots by providing pages and pages of gorgeous images – new season collections, celeb and blogger style inspiration, accessories, and more in an easy-to-use click and buy format.

And in place of the wordy fashion news, interviews and beauty features, daily blog posts are now delivered on the new-look mylookbook.com.au site so you have access to news and inspiration as it happens.

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Outfit Envy

2011-02-03T17:33:00.003+11:00

I am totally not a winter person. At all. But this outfit post from Rumi Neely has me yearning for the opportunity to venture out in exactly this.

The coat! The bag! The boots! Amazing.

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As Worn By... Lara Bingle

2011-02-03T15:50:00.004+11:00

Loving Lara's new Retrosuperfuture shades. Best part is, they're available to buy online right now. Yes, now! Be quick.

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Beautiful lips make a real difference

2011-02-02T18:49:00.002+11:00

I love Napoleon Perdis Auto Pilot Lip Service for many reasons, it's probably my only beauty must-have, but I know love it even more since finding out that since February 2010, the beauties behind Napoleon Perdis have been donating all net profits from sales of this lip balm gem to an extremely worthy cause.

Every year in Australia around 1500 women in Australia will be diagnosed with ovarian cancer and more than 850 will die from the disease. It is a silent killer, and unfortunately around 75 per cent of women will be diagnosed at advanced stage when it is difficult to treat successfully. Teaming with Ovarian Cancer Australia, Napoleon Perdis donated all net proceeds form the sales of their DeVine Goddess lip stick in Hara in 2008 and are once again helping to make a difference with the Auto Pilot Lip Service.

On top of this, they will be hosting a special in-store "Make Me Over Day" on February 18. For one day only, customers can book in a makeover for $40 (usually $80), with $20 donated to the charity.

Get behind this beautifully worthy cause today. Call 1300 MAKEUP or go to www.napoleonperdis.com to find your nearest store, or click here to buy the Auto Pilot Lip Service online today.

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Super excited about...

2011-02-02T16:58:00.001+11:00

Bec & Bridge Autumn/Winter 2011 hitting stores this month!

As seen in

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Ooh la la

2011-01-18T14:59:00.002+11:00

How divine are these Bourjois limited edition blush pots - As seen in the new issue of Girlfriend!

To celebrate its French origins, the cosmetics brand enlisted Parisian artist Juliette Bure to create the artwork for these gorgeous blush pots, based around famous monuments. So French! So chic! They're available to buy now from Myer, Target and Priceline stores.

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Globes were Peachy Keen

2011-01-18T09:21:00.004+11:00

Another day, not just another red carpet. The Golden Globes are always a big one on the style police radar, and yesterday's turn out of pretty dresses in rainbow hues was a welcome change to the more-often-than-not drab choices from some of Hollywood's big names. We absolutely love the apricot and flamingo pink shades of Emma Stone and Claire Dane's gowns - absolutely complimentary to their hair and skin tones and beautifully summery!

Emma Stone

What she wore: A custom Calvin Klein Collection cap sleeved, open back dress in nectar silk crepe, Calvin Klein Collection gold oval clutch, Van Cleef and Arpels jewelry, and Ferragamo shoes.

Claire Danes

What she wore: Custom Calvin Klein Collection neon silk halter dress, Fred Leighton 1970's gold and diamond cuff and brilliant-cut diamond drop earrings, Calvin Klein Collection gold box clutch, and white satin Roger Vivier sandals that were specially dyed champagne for the event.

*Thanks to Who What Wear for the label breakdowns.

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Book Shelf

2011-01-13T15:35:00.000+11:00

What on Earth are You Wearing?: A Michipedia of Fashion

An absolutely perfect gift for yourself or one of your fabulously fashionable friends, Michi Girl’s quirky fashion glossary will have you simultaneously poring over its pages whilst stifling a fit of giggles! It’s also full of dreamy watercolour illustrations by one part of the Michi trio, Kat Macleod. Online since 2002, this is Michi Girl’s second foray into print, following up her first book Like I Give a Frock: Fashion Forecasts and Meaningless Misguidance. Banish staunch, uppity fashion vocab that no one really understands… Michi serves up a deliciously realistic explanation of all things sartorial in this gorgeous book.

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Seen it. Loved it. Now it's on sale!

2011-01-13T12:23:00.006+11:00

Links:
Roxy shorts - As seen in... Shop Til You Drop, Feb '11

Toi et Moi top - As seen in... Cosmopolitan, Feb '11

Minty Meets Munt pants - As seen in... Shop Til You Drop, Jan '11

Zimmermann one-piece - As seen in... Cosmopolitan, Jan '11

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Set your alarm clocks

2011-01-12T16:43:00.002+11:00

We're starting to get really, really excited about the launch of Gary Pepper Vintage's brand new online store which is set to launch at 10am AEDST tomorrow! We can only imagine how founder, vintage aficionado and blogger superstar Nicole Warne must be feeling as the hours tick closer to the unveil. For anyone who has been following Nicole's amazing career so far (and still only one year young!) will know how quickly her stock sells out so we'll be setting an alarm for this one!

Looking at the sneak peek of her lookbook and new stock on her blog, we cannot believe how much amazing stuff she has managed to source, and only wish we had unlimited funds. We love, love, love the new jewellery collaboration - the amethyst stone rings are unreal! Also drooling over her mint condition collection of vintage swimsuits.

Amazing clothes and accessories, stunning photography (thanks to her bf Luke), and one gorgeous girl behind it all. Congratulations Nicole! All the best for tomorrow. We know it's going to be a huge hit!

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Have you seen?

2011-01-12T16:23:00.002+11:00

We're so super stoked to be featured on Famous magazine's Click & Buy page this week. Big thanks to the lovely Sadaf at Famous for looking after us!

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Fresh Beauty

2011-01-11T11:23:00.009+11:00

Don't you just love when you discover a new beauty product that feels like it was made just for you? On my recent holiday to New York, and while on the Sex and the City bus tour, I came across a gorgeous store called Fresh on Bleeker in the West Village (right near Magnolia Bakery). I don't know if I am completely behind the eight-ball becauase I had never heard of this brand before, but apparently the stars of the show were big fans, and I can see why! Their gorgeous store welcomed me in with delicious scents and adorable sales assistants who were so helpful and introduced me to some of their most popular products. Now, I am not normally one to spend up on beauty products... I am a simple 'cleanse, moisturise and go' girl most of the time, but I couldn't resist their delicious fragrances, and in particular, the Fresh Brown Sugar Body Cream and Fresh Sugar Plum Lip Treatment.

Launched in 1991, co-founders Lev Glazman and Alina Roytberg made Fresh the first company to pioneer the use of natural ingredients like suar, milk, soy and rice in modern day beauty treatments - and you can feel the difference in their products! I also received a sample of their Fresh Soy Face Cleanser and will definitely be adding this to my list of faves.

If you have sensitive skin, or just prefer to use gentle products on your skin, you will love their range of skin and body care products, and fragrances. There are no stores in Australia as yet but you can purchase online from strawberrynet.com

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One Teaspoon bikini

2011-01-06T19:03:00.007+11:00

As seen in... Girlfriend, Dec '10, page 31.

We love this sporty chic bikini from One Teaspoon and the bikini top would look fab as a bustier under a plain tee or tank. Click here to buy from Bird Motel today!

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Our brand new site is now live!

2010-04-07T19:23:00.000+10:00

This blog is no longer in operation - please go to our fantastic new website to check out all of the new As Seen In product posts and great new features.

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What a Stud

2010-03-30T09:19:00.003+11:00

As seen in... Famous, Mar 29, '10, page 48.

It seems this season, more than any other, you can't get by without a LBD... or five! We love this studded sweater dress by Motel - available to buy from Bird Motel in sizes 8-12.

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Born to Shimmer

2010-03-29T09:49:00.004+11:00

As seen in... Cleo, Apr '10, page 149.

This Secret Squirrel cardigan is covered with black, bronze and gold sequins to give a leopard-print effect and we want to be first in line for delivery! Click here to pre-order from Bird Motel today.

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In the Navy

2010-03-26T08:54:00.004+11:00

As seen in... Marie Claire, Apr '10, page 177.

Anna & Boy's cute nutical bandage dress is now available to pre-order from The Grand Social for delivery next week! It's the perfect dress for winter.

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The Dark Side

2010-03-25T07:43:00.004+11:00

As seen in... Girlfriend, Apr '10, page 33.

Embrace your inner punk ballerina with this black tulle skirt from Living Doll. Available to buy in sizes 6-14 and a bargain at only $39!

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Shine On

2010-03-24T17:05:00.006+11:00

As seen in... Madison, Apr '10, page 152.

Lucette's matte sequin tux jacket is seriously divine, and we're loving it paired with khaki. Click here to buy from Whistles today.

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Turn the Temp Down

2010-03-23T09:05:00.005+11:00

As seen in... Shop Til You Drop, Apr '10, page 153.

We think there's room in every girl's wardrobe for a leopard faux-fur coat and Nookie's AW10 offering is cosy and lush. Click here to buy from Australian Flavour today! Available in sizes 6-10.

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Peekaboo Blazer

2010-03-22T09:03:00.006+11:00

As seen in... Cleo, Mar '10, page 61.

The wait is over for Bec & Bridge's Lattice Fence blazer.
Click here to buy from The Grand Social today in black or royal blue. Available in sizes 6-12.

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Shocking Pink

2010-03-18T15:37:00.003+11:00

As seen in... Famous, Mar 15, '10, page 49.

Inject some colour into your transeasonal wardrobe with this lightweight fuschia jacket by Nookie - available to buy now from The Grand Social.

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30% off at Sassi Jewels + Win an Gorgeous Prize Pack!

2010-03-17T12:29:00.005+11:00

Ladies, get set to frost yourselves! We've got a great prize pack worth over $250 for one lucky As Seen In reader compliments of Sassi Jewels - the premier online destination for Billionaire Bling, without the Sting!

Want to score 30% off your next purchase at Sassi Jewels?
Enter the promo code 'as seen' during checkout or when calling 1300 733 149 for 30% off.

Sassi Jewels stock a wide range of designer and celeb inspired Sterling Silver jewellery, Rhodium plated for a Platinum look finish, set with premier AAA grade Cubic Zirconia. So you can afford to bag yourself styles seen on the hottest celebrities, without the jaw dropping price tag.

To enter, simply email us and tell us in 25 words or less why you need some sparkle in your life.

Competition closes at 5pm Wednesday 31st March and the winner will be notified by email. Entrants must be subscribers to the As Seen In newsletter for their entries to be valid. Prize pack includes Red carpet ready ring worth $79.95 and Le Cercle bangle $179.95. Total prize value $259.95.

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Flashdance

2010-03-16T08:30:00.003+11:00

As seen in... Girlfriend, Mar '10, page 92.

Get set to sparkle in this sequinned sweater dress by Minty Meets Munt - available to buy now from Whistles in sizes S-L.

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All White Now

2010-03-15T17:04:00.004+11:00

As seen in... Shop Til You Drop, Apr '10, page 56.

Loving the shoulders on this Camilla and Marc top - available to buy now from My Catwalk.

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Denim Days

2010-03-12T09:20:00.000+11:00

As seen in... Cosmopolitan, Apr '10, page 158.

Can't decide between denim and leather? Why not both! This jacket from Bardot is super cute and available to buy from their online store now. Available in sizes 6-14.

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Sassy Tee

2010-03-11T08:36:00.000+11:00

As seen in... Madison, Mar '10, page 116.

Doesn't this tee remind you of a crazy optical illusion? So very Sass & Bide! Click here to buy from Whistles today! Available in sizes XS-M.

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Back in Black

2010-03-10T13:16:00.003+11:00

As seen in... Cosmopolitan, Apr '10, page 162.

We love this Bec & Bridge bodysuit! Click here to pre-order from Australian Flavour today so you'll be first in line when it drops into stores.

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Feeling Spotty

2010-03-09T08:26:00.004+11:00

As seen in... Shop Til You Drop, Apr '10, page 70.

Click here to buy this slinky leopard-print Sunny Girl dress today! It's the must-have print of the season. Available in sizes 8-14.

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Pretty Peplum

2010-03-05T08:15:00.001+11:00

As seen in... Cosmopolitan, Feb '10, page 193.

Steal Kristen's style with this nautical-inspired Ladakh skirt - available to buy now from Hula Hut! Available in sizes 8-12.

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Vogue on a Budget

2010-03-04T08:28:00.005+11:00

As seen in... Vogue, April '10, page 115.

We're loving the introduction of "More Dash for Cash" in this month's Vogue. Get in quick for these gorgeous high-waisted shorts from Supre - on sale now for $30! Supre in Vogue... now that's something new!

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The Power of Pre-Order

2010-03-03T08:29:00.004+11:00

As seen in... Cosmopolitan, Mar '10, page 184.

We fell in love with this floral blazer by Ladakh as soon as we saw it, and thankfully Sassi Parella has it for pre-order now for delivery later this month! Available in sizes 6-14.

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Animal Instinct

2010-03-02T08:03:00.000+11:00

As seen in... Cosmopolitan, Feb '10, page 198.

We've said it before, but we just can't help loving all things animal print right now! Click here to buy this White Suede dress from Whistles today at $50 cheaper than what was quoted in mag. Available in sizes 6-12.

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The Girl in the Striped Blazer

2010-03-01T08:18:00.005+11:00

As seen in... Shop Til You Drop, Feb '10, page 28.

Click here to buy this great striped blazer with sequin detailing on the shoulders by Toi et Moi. Available in sizes 6-12.

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Pretty in Pink

2010-02-24T18:24:00.005+11:00

As seen in... Madison, Feb '10, page 95.

Click here to purchase this amazing graphic print shift dress from Mimosa today! Available in sizes 8-12.

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Chain Gang

2010-02-23T09:21:00.004+11:00

As seen in... Cosmopolitan, Feb '10, page 140.

This Maurie and Eve jacket is high on our wish list for AW10. Pre-order one for yourself today from My Catwalk before they run out!

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Wild Side

2010-02-22T07:41:00.001+11:00

As seen in... Cleo, Mar '10, page 26.

Release your inner wild side with these leopard-print Sass & Bide jeans - available to buy from My Catwalk.

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Short Bloom

2010-02-18T08:38:00.000+11:00

As seen in... Cosmopolitan, Mar '10, page 52.

Click here to buy these high-waisted Mink Pink shorts from About a Girl today!

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Aussie! Aussie! Aussie!

2010-02-17T17:02:00.000+11:00

As seen in... Cleo, Mar '10, page 124.

Wear your pride on your sleeve, erm, chest, with this Sass & Bide tee. Click here to buy from My Catwalk today! Available in sizes 6-12.

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Heavy Metal

2010-02-16T08:40:00.004+11:00

As seen in... Cosmopolitan, Feb '10, page 177.

We fell in love with this Sass & Bide bodysuit when we saw it in last month's Cosmo - available to buy now from My Catwalk!

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Sale Alert!

2010-02-15T09:01:00.005+11:00

Be quick for the $20 to $39 Ladakh sale now on at Freez!

Freez are having a huge Ladakh clearance with up to 80% off selected items.

Choose from current season dresses, skirts, shorts and tops.

We love the Ladakh Vamp Dress - was $69 now $39!

Hurry and jump online now as this stock won't last!

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Fields of Lavender

2010-02-15T08:19:00.000+11:00

As seen in... Vogue, Jan '10, page 39.

Pastels are so much more fun than boring black! Click here to invest in this lavender silk blazer by Zimmermann today.

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Lovely Lilya

2010-02-12T12:56:00.004+11:00

As seen in... Madison, Mar '10, page 169.

We've been seeing a lot of this Lilya jacket in the glossies lately and now it's available to buy online from Australian Flavour! Click here to buy today.

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In the Style Of: Whitney Port

2010-02-12T07:55:00.005+11:00

As seen in... Shop Til You Drop, Mar '10, page 110.

This nautical 3/4 sleeve jacket from Sunny Girl is just too cute!

Click here
to grab one for yourself from Freez.

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Cute and Frilly

2010-02-11T09:04:00.004+11:00

As seen in... Grazia, Feb 8, page 32.

It's time to start thinking transeasonal (as much as we don't want to!) and this lightweight Bebe trench provides a cute twist on a wardrobe staple. Buy now from Apple Tree Boutique in sizes 8-12.

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Surfer Glam

2010-02-10T15:46:00.001+11:00

As seen in... Vogue, Mar '10, page 60.

We're loving all the surf and scuba inspired designs coming into stores. Click here to buy this hot graphic silk dress from Zimmermann.

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Splurge of the Week

2010-02-09T08:13:00.001+11:00

As seen in... Cosmopolitan, Dec '09, page 152.

Click here to treat yourself to this divine floor-length Bec & Bridge dress - available from The Grand Social in sizes 8-12.

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Sale Alert!

2010-02-08T17:54:00.003+11:00

Whether you love or loathe Valentine's Day, we think it's as good an excuse as any for a little retail therapy! From today until 15th Feb use the code: rosesarered15 to receive 15% off at hot online boutique Australian Flavour, exclusively for As seen in readers! Yipee!

Perhaps this pretty horse dress from new label Tainted will tug at your heart strings...

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Into the Wild

2010-02-08T12:06:00.005+11:00

As seen in... Shop Til You Drop, Feb '10, page 65.

Mimosa's pink pebble top is a must-have for AW10! Made from 100 per cent silk chiffon with removable shoulder pads, it would be a welcome addition to any wardrobe. Available to buy from their online store now in sizes 8-12.

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A Little Bit of Lovin'

2010-02-05T13:58:00.000+11:00

As seen in... Famous, Feb 8, page 51.

Feel like treating yourself? This Russian gold charm bracelet set by Alex and Ani would be our pick! The bangles are expandable with charms representing love, heart and peace. Available to buy now from Marley Rose.

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Super Stud

2010-02-04T08:23:00.006+11:00

As seen in... NW, Feb 8, '10, page 56.

I'm in the market for a new handbag, and this studded tote from Lili could be the perfect option! Click here to buy from bagsac today.

And on the topic of NW... what are we all thinking about the re-design? Love it or hate it - leave a comment and tell me your thoughts!

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Born to Shine

2010-02-03T12:48:00.000+11:00

As seen in... Vogue, Feb '10, page 44.

Click here to pre-order this divine Antipodium tee made from sequinned stretch tulle, from new online store Fashion Artiste!

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The One

2010-02-02T08:44:00.003+11:00

As seen in... Shop Til You Drop, Dec '09, page 48.

We love ourselves some One Teaspoon, and this embellished dress has a place in every Aussie girl's wardrobe. Click here to purchase from Australian Flavour today!

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Sunny Florals

2010-02-01T08:13:00.006+11:00

As seen in... Famous, Jan 11, '10, page 55.

Add this cute Sunny Girl floral playsuit to your collection today - a bargain at only $49!

Buy now
from Freez.

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Got a hot date this weekend?

2010-01-29T08:41:00.006+11:00

As seen in... Girlfriend, Feb '10, page 103.

Stylestalker has transformed this LBD with black and ombre fringing on the front and back - and Girlfriend recommends it as a perfect outfit to date in! Click here to add it to your wardrobe today. Available in sizes 6-12.

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All about the shoulders

2010-01-28T14:12:00.005+11:00

As seen in... Famous, Feb 1, '10, page 61.

This dress is high on our wish-list with bold shoulders dominating this season. Click here to buy from Hula Hut today! Available in sizes XS-L.

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Hear Me Roar!

2010-01-27T09:03:00.006+11:00

As seen in... Cleo, Feb '10, page 37.

Click here to order this amazing limited edition, handmade-to-order swimsuit by We Are Handsome, aptly named "The Africa". We also have our eye on "The Arabia" and "The Miami" - so cool!

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Bullet Roses

2010-01-25T10:18:00.008+11:00

As seen in... Shop Til You Drop, Feb '10, page 94.

We love this rose and bullet print skirt by The Cassette Society - available to buy from The Grand Social in sizes 6-12. We're picturing it teamed with a black bodysuit and ankle boots!

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Floaty Florals

2010-01-22T09:49:00.004+11:00

As seen in... Shop Til You Drop, Feb '10, page 117.

If your inner hippie is loving all things floral and chambray this season, click here to purchase this pretty vintage print Sunny Girl top from Frock You today.

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Opposites Attract

2010-01-21T10:34:00.007+11:00

As seen in... Cosmopolitan, Feb '10, page 158.

Love the look? Click here to buy the super comfy S&B Vie by Sass & Bide bandage skirt from My Catwalk today! Available in sizes 6-12.

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Shimmy Shimmy Go Go

2010-01-19T10:09:00.004+11:00

As seen in... Girlfriend, Jan '10, page 90.

Get festival ready with this fringed bodysuit from Stylestalker. Click here to buy in sizes 6-12.

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